First-ever healthcare keynote at CES, introduced by Laurence Fishburne.
In 2022, CES, the most influential tech event in the world, celebrated yet another first. Abbott Labs was the first healthcare tech company invited to deliver a keynote address. Abbott is known for the FreeStyle Libre which has revolutionized Diabetes management; the Infinity DBS which has the power to reverse Parkinson’s tremors; and the Piccolo, which has saved thousands of premature babies’ lives, among many other innovations. I was tasked with creating the “powerful opening,” as it came to be called. Little did I know in the beginning that the incomparable Laurence Fishburne would deliver those words, and tee up a riveting keynote address.
You can watch the entire keynote here.
About.
There’s a saying that, “no one reads body copy.”
I disagree. Because you just did.
Copy is what sells. Whether it’s aspirational, informative, persuasive, and/or seductive, well-crafted copy is what turns the casual consumer into a driven buyer. And unless we make an unexpected return to hieroglyphics, words are here to stay.
Words and puzzles are two of the things I love most in this world. And that’s why I love being a copywriter; because every creative brief is a puzzle I get to solve with words. I am passionate about language. And punctuation. And the rhythm a perfectly strung together set of words can create. Let me put my words to work for you.
SELECTED PROJECTS
DIGITAL/SOCIAL
SELECTED PROJECTS
OOH
SELECTED PROJECTS
BROADCAST/VIDEO
SELECTED PROJECTS
DARLINGS
Resume.
COPYWRITER/ACD
Freelance Copywriter
(11/15–present, Steamboat Springs, CO)
Going out on my own means that I can bring extensive experience to a diverse set of clients. Also, I enjoy educating smaller businesses on the ins and outs of advertising and, in a broader sense, marketing as a whole. I am also open to the right agency gig.
CLIENTS INCLUDE
Hilton Hotels – radio, digital, print, video
Main Street Steamboat – direct, experiential
Tandem Sports + Entertainment – digital, direct
Outback Steakhouse – CRM
Marriott International – collateral
F.M. Light & Sons – print, radio
Sr. Copywriter/Siquis, Ltd.
(6/14–4/16, Baltimore, MD)
This was my second stint with Siquis, and it was predicated on getting back to a more personal relationship with clients and the work. When our CD of 22 years left to take another position, the writing was on the wall. I was laid off in April of ’16, and the agency shuttered its doors less than a year later.
CLIENTS INCLUDE
Maryland Tourism – tv, print, video, digital
California Tortilla – digital, social, collateral
Le Cordon Bleu Culinary School – radio, print
Simpson Racing Products – print, catalog
MD E-ZPass – radio, collateral, print
Streamlight Flashlights – print, collateral
ACD, Sr. Copywriter/Havas
(5/11–6/14, Baltimore, MD)
Havas Baltimore was the digital arm of the Havas network. With my CD in the Chicago office, I was responsible for managing our team of about half a dozen and leading the department while remaining in regular contact with the team in Chicago. I got incredible “big brand” experience with Havas and learned a tremendous amount about managing teams and the various personalities that come with them. Also learned the art of the 2:30 am re-write and the 3 am re-concept.
CLIENTS INCLUDE
Michelob Ultra – social
PayPal – digital
Dish Network – digital
Sony Playstation – digital
Huntington Bank – direct
Strayer University – direct, digital
Chase-Amazon – direct, digital
Canadian Tire – print, pos, loyalty, identity
Constellation Energy – identity, direct, digital
Sonic Drive-In – pos, digital, loyalty
Copywriter/Siquis, Ltd.
(9/08–5/11, Baltimore, MD)
Siquis was a boutique agency in Baltimore with a very diverse client roster. From passion projects like the MDSPCA to behemoths like Strayer University, every day brought something different and I continued to hone my pivot skills.
CLIENTS INCLUDE
Bravo Health – tv, print, direct, radio
Simpson Racing Products – print, catalog
Streamlight Flashlights – print
E-ZPass Maryland – print, radio
Children’s Mental Health – tv
Maryland Athletic Club – direct, radio, print
MD SPCA – direct, print, radio, outdoor
SIA – print, direct, experiential
Isis Women’s Outdoor Clothing – catalog, pos
Grinnell Paving Stones – catalog
Copywriter/Launch Agency
(8/06–4/08, Carrollton, TX)
The move to Texas expanded my broadcast experience and also piled on the collateral experience. It’s a heady, humbling and exhilarating experience when a client green-lights $2MM for an idea that started with you and your art director staring at a blank piece of paper.
CLIENTS INCLUDE
Rent-A-Center – tv, radio, print
Park Place Dealerships – print, direct, digital
Pizza Inn – digital, tv, radio
Sweet & Sassy – tv, print, identity, digital
Great American Cookies – pos
DCAC – collateral
Copywriter/Connelly Partners
(9/05–8/06, Boston, MA)
Jumping to “above the line” advertising, Connelly Partners is where I got my start in broadcast, working on radio and TV for Bertucci’s. It’s also where I learned tight turns, wicked deadlines, what it means to work as a true team, and the rush of a client having faith in your vision.
CLIENTS INCLUDE
Bertucci’s – tv, radio, digital
Wilmington Trust – print, radio
Towle Silversmiths – poster, direct
Trip Advisor – print, digital
The Boston Globe – radio
Ocean Spray – digital
Copywriter/BFG Communications
(9/05–8/06, Hilton Head, SC)
There was no way to know that accepting this as my first advertising job would create a seismic shift in my perspective. But when you’re working “below the line,” you have to look at things from 360 degrees. It’s a skillset I’ve taken with me through all of my jobs, always thinking in experiential terms whether it’s traditional media or bringing ides to life digitally. At BFG, I fleshed out “Catch the Captain,” a scavenger hunt that took place at music festivals around the country, wrote scripts for the Morganettes to use on-premise, and worked with VH1 for musical events for Baileys Original Irish Cream.
CLIENTS INCLUDE
Captain Morgan – experiential, radio, pos
Baileys Irish Cream – experiential, pos
Rumple Minze – experiential, pos
Diageo Portfolio – collateral, pos
Dole Fresh Cut Flowers – print, pos
Warner Bros. – experiential, pos